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Key facts

Effective web design requires a balance between aesthetics and functionality, with a focus on providing a seamless and enjoyable experience for users while effectively conveying the brand’s message and achieving its objectives.

Essential aspects:

Layout, Navigation, Color Scheme, Typography, Images and Graphics, Responsive Design, Responsive Design, Call-to-Action (CTA), Content, SEO (Search Engine Optimization), Scalability, Brand Consistency

Web design

Web design is the process of creating and arranging the visual elements, layout, and user interface of a website to make it aesthetically appealing, user-friendly, and functional. It involves selecting colors, fonts, images, and page structure to provide a positive user experience and effectively convey information or achieve a specific goal. Good web design is essential for attracting and retaining visitors and is a critical aspect of a successful online presence.

Website for ICT Service provider

PSET (Pohjois-Suomen Energiatieto) provides ICT expert services to their parent companies and other customers operating in the fields of energy, water, and heat production. Their services primarily focus on producing and developing end-user, customer information, measurement data, system, and project services.

The objective of rebranding PSET was to highlight its modernized services, forward-looking goals, inclusive approach, dedication to service quality, and transparent operational strategies. PSET’s primary clients are businesses involved in electricity, water, district heating, and fiber optics. Consequently, the new logo and website aim to symbolize the integration of wire technology and digital advancements, providing people with the light and warmth they need.

Sohova's Rebranding

Project focuses on refreshing the Sohova brand with the goal of reinforcing its local identity, showcasing a wide range of services, highlighting professionalism, and demonstrating a transparent and customer-centric approach. The rebranding emphasizes technological advancements and an approachable spirit, all designed to elevate the company’s presence.

As part of the project, I participated in the rebranding and development of the new website. My responsibilities included ideation on visual solutions, creation of illustrative graphics for services, designing templates for informational pages, and crafting pages featuring the company’s projects. These visual elements and web design enhancements contribute to the renewed brand’s mission of promoting a modern, approachable, and customer-oriented image.

Website for Lapland Car Center

Project involved the development of a website for a company specializing in the resale of used cars, vehicle repair services, windshield replacement and repair, and the sale of original spare parts for all car brands. This new website is designed to offer clear and comprehensive information about their diverse range of services while emphasizing the company’s local presence. The website aims to evoke the enchanting and mystical aura of the northern lights, enhancing the overall user experience and promoting Lapland Car Center’s unique character.

Alina Ruardy's webshop