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Key facts about branding

Components:

  • Logo
  • Typography
  • Color Palette
  • Imagery
  • Design Elements
  • Layout and Composition
  • Voice and Tone
  • Packaging and Product Design

 

Functions:

  • Brand Recognition
  • Differentiation
  • Trust and Credibility
  • Emotional Connection
  • Consistency

Visual branding

Forging Lasting Connections with Your Audience

Visual branding, also referred to as visual identity or brand identity, plays a pivotal role within a company’s comprehensive brand strategy. It encompasses the use of visual elements by a brand to present itself to the public. These elements work in harmony to establish a uniform and enduring image for the brand, enabling it to distinguish itself, convey its core values, and forge connections with its intended audience. Visual branding is indispensable for achieving brand recognition and cultivating a robust, unified brand image. This involves the utilization of visual elements such as logos, color schemes, typography, and design, which together construct a consistent and memorable brand image that effectively communicates the company’s identity, principles, and character to its audience. Its significance is crucial in the establishment of brand recognition and fostering connections with customers.

Branding for Modulor

“Modulor” Design Biennale in Saint-Petersburg is a prestigious, biennial event that showcases the best creative projects from students attending art and design universities. This vibrant exhibition is a celebration of innovation and talent in various design fields, including art, fashion, graphic, industrial, furniture, environmental, interior, and media design, as well as pedagogy design. Organized by a dedicated committee of a design association, “Modulor” brings together emerging designers and their exceptional works, offering a unique platform to present their creative ideas and foster connections within the design community. This biennale not only inspires the next generation of designers but also contributes to the ever-evolving landscape of design and aesthetics in Saint-Petersburg.

Exhibition Brand Identity: A Tribute to Roerich's Cultural Legacy

Nicholas Roerich (1874-1947) was a Russian painter, archaeologist, writer, and mystic. He is known for his stunning and spiritually infused landscape paintings, as well as his work in preserving and promoting cultural and artistic heritage, particularly in the Himalayan region. Roerich’s contributions to art and culture earned him international recognition, and he was nominated for the Nobel Peace Prize for his efforts in advocating for the protection of cultural treasures during times of conflict. His legacy includes a rich body of art, cultural preservation work, and the establishment of the Roerich Pact, which aims to protect cultural artifacts during war. The Roerich Exhibition Branding is a visual identity that embodies the essence of peace, cultural heritage, and our connection to nature. Through a minimalistic design approach, it gracefully reflects the core principles of this exhibition. The branding’s stationery design, which includes envelopes, business cards, postcards, A4 paper folders, and CD covers, exudes a sense of purity and simplicity. The use of a light and clear minimalistic layout, featuring the iconic Banner of Peace and an adaptation of Nicholas Roerich’s signature from his paintings, pays homage to his mission and profound cultural contributions. It is a symbol of deep respect for diverse cultures and the high values that Roerich advocated. Notably, the incorporation of fragments from Roerich’s color-rich paintings enveloped in white serves as a powerful metaphor. It underscores that art and cultural heritage are as robust and precious as they are delicate. This branding communicates the idea that, like fragile pieces of art, culture should be cherished, preserved, and celebrated. It beautifully encapsulates the spirit of the Roerich exhibition, inviting viewers to appreciate the interconnectedness of art, culture, and the natural world. 

Brand Identity for The Finnish Institute in Saint Petersburg

The project’s objective was to craft a simple and concise logo suitable for both official documentation and souvenir production, while effectively conveying the Institute’s role as a meeting point for two cultures, fostering collaboration and the sharing of the best from each.

Considering the challenge posed by the institution’s lengthy name in two languages, a different approach was sought. After considerable brainstorming, a creative solution emerged: the institute’s website address became the basis for the logo. When its letters were artfully separated into three lines, middle “St” was highlighted in the Finnish flag blue. “IN” signified “inside,” “ST” represented “Saint Petersburg,” and “FIN” stood for “Finland.”

The resulting logo could be interpreted as “Finland in Saint Petersburg,” which resonates with the Institute’s mission. A visit to the Institute feels like a visit to Finland, allowing visitors to experience a slice of culture.

Original interpretation of the website address lies in its components: “Inst” for “institute” and “Fin” for “Finland,” embodying the essence of the Finnish Institute in Saint Petersburg’s purpose and identity.